Perfection Group


Brand StrategyBrand IdentityGraphic DesignUI DesignCreative Direction

Establishing an new brand position, strategy and system for the next generation of perfection


Their current branding did not align with the future- focused strategy of new leadership and also was not flexible enough for modern promotional opportunities.

Starting from the ground up, a brand story (the perfect degree of comfort) was created which helped define the final execution of the new, flexible logo and brand system.

This system incorporated many different touch points across print, digital and social executions which all remained consistent to the brand story.