CompuNet Clinical Laboratories
Responsibilities
Brand StrategyGraphic DesignUX ResearchUI DesignCreative Direction
Refreshing a regional medical brand that empowers self-testing and personal care
Background
CompuNet Clinical Laboratories is a full-service clinical laboratory founded in 1986 that serves the healthcare industry, including individual patients looking to be proactive in their self care.
With this new focus on self care, CompuNet was ready to refresh its’ brand to position itself as a leader amongst patients, physicians and hospitals locally and in new, emerging markets.